Today, your brand probably studies your marketing data and will measure its effectiveness to consider making adjustments or not. To start increasing your brand’s user engagement, respond to consumers on social media, draw attention with a call to action, use emotional triggers, and be consistent. Every brand should compare their marketing data to see where it’s appropriate to incorporate emojis. If you examined your latest social media posts, is your audience even engaged? How is your audience responding? If you were to create a tweet integrated with emojis and another tweet with no emojis, you’ll most likely find that users are more engaged into the tweet that contains emojis. Push notifications, announcements, and social media posts are more great emoji tactics to employ. Email subjects lines are perfect examples of using emotions with less words: Emojis also convey more information using lesser words, making the message more appealing to consumers. You’ll quickly outshine your competition. It’s a great way to humanize your marketing and show your audience your brand’s personality. To Increase User EngagementĮmojis are very effective at increasing user engagement because they influence consumers more on an emotional level, rather than an informational level. The point is, they were able to generate a lot of buzz because they creatively communicated a message with emojis. They may have gone too far by overusing emojis but that’s not really the point here. To promote their 2016 Chevrolet Cruze car, they revealed the car through an emoji press release and used the hashtag #ChevyGoesEmoji. Chevrolet is a great example of using emojis to increase brand awareness. Your product or service will be more noticeable and attractive with emojis. Furthermore, consumers also love hype and buildup. Well, what if the announcement was filled with emojis? Emojis are trendy and consumers love jumping onto trends. An easy way to increase awareness is by announcing products or services. Just like any brand, brand awareness may decide the success or failure of a business. So if you’re a marketer looking for a great opportunity, what are effective ways to use emojis in marketing? To Increase Brand Awareness
In fact, emojis could even be used as frequent as the use of hashtags, so their use will be essential in the near future. As shown on social media, it’s difficult to avoid and not take advantage of the heightened popularity of emojis. If emojis are a language of symbols, can they really be incorporated into marketing strategies today? Yes, there are numerous ways to add emojis into your brand’s strategy and will definitely help your brand be very distinctive, grow your brand, connect better with your audience to name a few. Even though their meanings may be interpreted differently across cultures, emojis help support a language and can simplify complex linguistic hurdles. They’re essentially a language of symbols or images that represent an emotion, idea, expression, and concept to make digital communication easier and feel more realistic for humans. In the digital world we live in today, what are the best ways to capitalize on emojis for your business? What Is An Emoji?īefore we dig deeper into valuable emoji business strategies, what even is an emoji? Emojis are almost treated as their own language. Businesses have started to use emojis to communicate a message, respond to consumers, and market a product through emoji communication. From a study by Appboy, they found that in the last year, there has been a 777% increase in the use of emojis for branded campaigns. You’ve probably seen emojis in text messages but now they’re transitioning into marketing tactics such as emails, social media, blogs, and ads, as businesses attempt to creatively integrate them. In fact, even Baby Boomers and Generation X have started to use emojis, perhaps to keep up with the trends of younger generations.Īs more people use emojis, so are businesses. Since emojis have recently become more popular in our culture, more and more people have begun to creatively use them to communicate a message or represent an idea.
When you hear the word “ emoji” or “ emoticon” you’ll probably think of millennials obsessively using them in text messages or on social media. You can say emojis are a popular sensation today. According to Applause, more than 6 billion emojisare sent between mobile users around the world every day.